Business Principles
Principles are core beliefs that serve as the foundation of a system. The following principles are what guide our business decisions and actions.
Lean organizations are more innovative
Large organization are like big ships - they are very difficult to turn. WealthEQ has to be lean and nimble to be on the leading edge of innovation.
Wealth management is a team sport
Individuals are talented, but a high performing team with a unifying mission is unstoppable. We bring in domain experts and make them part of the team.
Technology is transformative
Technology is disrupting everything. We believe it is fundamental to effectively managing wealth in the 21st century.
A good process should yield good results
Process is incredibly important. But don't be afraid to ask about results, because in the end, it's the results that most affect you.
Fees are only an issue in the absence of value
We are laser focused on finding ways to deliver value. Our whole business model is built off the idea of maximizing value.
The right goals start with 'Why'
Needs updating
Plans rarely go as planned
We build optionality and leave room for error in our plans.
Hope isn't a strategy
needs updating
Perfection is the enemy of good enough
With many things in life there is no perfect answer, definitely some wrong answers, and a lot of tradeoffs.
Sometimes the simplest solution is the most effective
Needs Updating
Planning Principles
The following principles are what guide our wealth planning decisions and actions.
The right goals start with 'Why'
Building something that gets to the core of what you want to accomplish is where we add the most value.
Plans rarely go as planned
A plan gets you on the right path but life takes detours. We build optionality into your plans.
Hope is not a course of action
We focus on time tested, evidence based strategies that have high probabilities of success.
Perfection is the enemy of good enough
With many things in life there is no perfect answer, definitely some wrong answers, and a lot of tradeoffs.
Sometimes the simplest solution is the most effective
It's easy to overlook the simplest and most obvious solutions which are sometimes the best.
Investing Principles
The following principles are what guide our investing decisions and actions.
Temperament is more important than intellect
Investing is emotional. You need to have a rules based investment plan that takes into account your ability and willingness to take risk.
Mathematically elegant doesn't mean optimal
The optimal portfolio is one you can stick with. The portfolio with the highest risk adjusted returns is worthless if you can't stick with it.
Time in the markets beats timing the markets
Most investors underperform the broader markets. You will beat the majority of investors simply by staying invested.
Market forecasting is inherently inaccurate
Few, if any, can forecast the economy or markets with any reasonable accuracy.
Fees and taxes matter
a lot
There are only two reliable predictors of performance: fees and taxes.
Grow Your Wealth
"Market timers must be right a staggering 82% of the time to match a buy and hold return”
William Sharpe
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"The typical stock mutual fund has a turnover rate of 100%. Investors in such funds lose roughly 1% of their assets each year to turnover costs."
John Bogle
"Each 1% in additional fees eats up 28% of the ending value of an account over 35 years."
Dept of Labor
"Tax-Loss harvesting can add an annual 0.5% to 1.5% to the returns of an equity portfolio."
Wall Street Journal
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"From 2000 to 2022, the median wall street forecast missed its target by an average of 12.9 percentage points a year. That is more than double the actual average annual performance of the stock market."
New York Times